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Old fashioned values,
new proposition

Money Wise enjoyed a strong reputation in the marketplace, with both clients and professional advisers, but their brand neither reflected this position nor represented their values and ethos. They also wanted help to grow their market share.

Following an in-depth Blueprint session with the key members of the Money Wise team, the company’s true values emerged.

The words honesty, ethics and expertise are so ingrained in the firm’s DNA, they are the company’s proposition and effectively act as its slogan. We brought this thinking to life by contrasting monochromic imagery that openly and honestly focuses on detail, with the colour purple – the colour of success, resulting in a thoroughly modern, striking brand refresh.

We helped to embed the new identity across the business and have gone on to create stationery, brochures and collateral as well as new branding for the office. It’s too soon for harder metrics but they now feel they have a professional appearance that accurately reflects the work they provide for their clients.

What we did