This new IFA Wealth Management company wanted a website that would reflect their values of openness and transparency – to both consumers and IFAs.
To create a structure that clearly separated the two target audience groups. This was achieved through a global navigation with an immediately apparent sub-navigation option for each section.
The homepage features a large hero banner to show off the stunning paper artwork designed to bring to life the brand’s five key customer propositions
In keeping with their cost-transparent philosophy, service levels were included on each dedicated service page, making it easy for the user to see the costs for Bellpenny advice.
In just over eight months from going live, the site has attracted over 17,000 visitors, resulting in a bounce rate reduction of 40% and a significant increase in acquisitions of high-quality IFA business.