Refresh existing brand identity to reflect an innovative brand personality, and then quickly and seamlessly apply to all company collateral.
We developed the ‘A’ in the company name into a graphic icon to represent a forward looking company.
A modern font helped shake off the company’s outdated image, while new photography combined with a vibrant colour palette gave the brand a fresh, dynamic look and feel. The strapline ‘choice through technology’, summing up their core proposition was introduced.
Ascentric was successfully repositioned as an innovative, technology-led company, with a look that achieved real cut-through in the market and a renewed sense of pride amongst its employees.